SEO is a dark art

Website Myth # 7

SEO – On-page search engine optimisation is the art of optimising each page on a website so that search engines display a website in the search results for relevant phrases.

There are a number of crucial elements where a webmaster should place their keywords, such as the Meta Title Tag. However, search engines primary aim is to deliver high quality relevant content to searchers, therefore if a webmaster adds high quality, unique and fresh content to their website regularly they will already be half way there.