Website Myth # 9
So why would local customers look for your business' website? A large, and increasing number of people have completely replaced traditional finder services such as the Yellow Pages with the internet. Even if a business is next door, many people will still use the internet as the first resource for finding information such as:
- opening hours;
- additional information about your products and/or services;
- exact location and directions;
- contact information such as phone number, email; and
- pricing information and available stock.
In short – the internet is not going to get any smaller, in fact its rate of increase in size is dramatic. Percentage of population online: 2009 - New Zealand – 83.4%; Australia – 71.8%; UK - 83.2 %.
Businesses not using this essential resource will find themselves more and more excluded from the modern economy.