Website Myth # 5
eCommerce websites are sites that sell products online.
Doing business online is becoming more and more popular due to its ease, efficiency and lack of peripheral costs (transport, time etc).
Your business can have an eCommerce website that allows you to sell your products or services online, opening up an important and increasing new revenue stream for a non-prohibitive cost.
The alternatives are to lose customers to other web sites who do offer eCommerce, or pay high monthly subscription fees for outsourcing your eCommerce, and lose control and profits either way.
Never ask your web visitors to "call us" or "fax your order" where your competition says "buy now".