David Pugsley's blog

SEO is a dark art

Website Myth # 7

SEO – On-page search engine optimisation is the art of optimising each page on a website so that search engines display a website in the search results for relevant phrases.

Traditional advertising methods are more effective

Website Myth # 6

Many businesses think that they cannot afford professional web development, as well as the associated upfront and ongoing fees that come with having a website. However – when taking into account the benefits that a website delivers the cost of producing and maintaining it becomes proportionally small.

Advantages of having a website include:

I can’t afford a website

Website Myth # 1

Many businesses think that they cannot afford professional web development, as well as the associated upfront and ongoing fees that come with having a website.

However – when taking into account the benefits that a website delivers the cost of producing and maintaining it becomes proportionally small.

Advantages of having a website include:

My business is local - I don't need a website.

Website Myth # 9

So why would local customers look for your business' website? A large, and increasing number of people have completely replaced traditional finder services such as the Yellow Pages with the internet. Even if a business is next door, many people will still use the internet as the first resource for finding information such as:

-  opening hours;